Paola Dietz

VP of Marketing & Product Management | Client Programs Leader | Strategic Communicator

Paola Dietz is the Vice President of Marketing and Product Management at The Performance Edge Coaches and Focused Growth Partners, where she leads the design and delivery of products and client programs that accelerate growth and deepen engagement. Sitting at the intersection of brand, technology, and customer success, Paola translates complex needs into compelling offerings that resonate with clients and deliver measurable impact.

Her work has driven key strategic initiatives for the firm, including a full-scale rebrand and the successful launch of a new sub-brand — shaping a more focused narrative and go-to-market strategy that supports both growth and differentiation. Her ability to align marketing and product with client needs ensures that every solution is both high-impact and human-centered.

Prior to joining Performance Edge, Paola served as a senior strategist at Qnary, where she led reputation and thought leadership programs for over 30 C-level leaders across industries. Her work combined executive brand building with digital strategy and social storytelling, helping clients grow their influence in ways that were authentic, strategic, and scalable.

Earlier in her career at American Express, Paola advanced from communications specialist to Scrum Master and SAFe 5 Agilist, guiding two agile teams in the Credit and Fraud Risk Technology division. Her leadership helped drive visibility, cohesion, and momentum — blending technical fluency with a deep understanding of people, process, and culture.

Paola holds a B.A. in Communication from the University of Illinois at Urbana-Champaign, grounding her work in clarity, empathy, and cross-functional alignment. Her diverse expertise makes her a key driver of client experience, product innovation, and strategic growth across the firm’s programs.